If I ask a dentist, “What’s the most recent thing you’ve done to improve your practice?” …The answer will likely start, “Well, I just bought a…”
New technology is great. Keeping your practice on the cutting edge is a dream of any dentist. But is there also a glaring nightmare that your patients are noticing?
WHAT ARE YOUR PATIENTS SEEING?
True story, I once walked into an operatory and noticed a dead bug in the overhead light. How long had it been there? How many patients had noticed it? Nobody knew. These are often the overlooked, ugly details in practices. But the good news? Fixing these problems and improving the appearances are FREE. And it’s something you should do as a team!
TIME FOR A TOUR!
So this week, make it a priority to take a tour of your practice. Gather the team and look at everything your patients might notice. Follow their path through an appointment. Sit in your operatory chairs and look up. Hopefully you won’t find a dead fly in your light, but what else will you see? Are there cracked ceiling tiles? Cobwebs? Chipping paint? These are easy, cheap fixes.
Making these slight improvements and keeping up your practice shouldn’t cost much, but NOT doing it could cost you in terms or patients’ perceptions. So before you run out and buy that impressive cone beam, make the slight adjustments that ensure your patients are impressed with their experience in your practice.
Have an idea for a future “Did You Ask Sam” video? SUBMIT IT HERE, or in the comments below.
And as always, my ear is open to hear your ideas or challenges. If you’d like to set up a call to discuss them, you can do it right here.